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Rooted in tradition and grounded in science

We truly walk the talk! Devoted to babywearing and passionate about exploring the science behind it, we have been working closely with experts, academics, and specialists for over a decade, exploring, funding, and supporting various biometric and medical studies!

Carefully designed for babies and parents

Because little developing hips matter. Every one of our products enables optimal ergonomic positioning in inward-facing front & back carry positions and promotes healthy hip and spine development for your baby. We are honored to have been certified hip-healthy by the International Hip Dysplasia Institute.

Here for you every step of the way.


Still can't quite figure out what all the straps and buckles do? Baby doesn't seem positioned correctly? Just want to confirm that your baby is ergonomically positioned and comfortable?

We want you to have the safest, most ergonomic, comfortable & magical experience wearing your baby, so we are proud to have multiple dedicated babywearing educators on our team to support you on your journey!

Browse our educational resources, watch the video tutorials, dive into our research papers or reach out for a complimentary fit consultation!

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2.5 million babies worn and counting!


"100% buy this carrier!

I love this carrier!!!!! My babe falls asleep literally minutes after i put him in. It’s very comfortable! I never want to take it off I love having him so close!
All together a wonderful experience with our boba!"

UPDATE: My baby is now 18 months old and we have used this carrier DAILY. It's great for any outings, and we also use it when he's giving us trouble falling asleep. We now have the toddler seat inserts on and mostly use it in a back carry and I LOVE IT. Money well spent.

It's also easy and quick to get my 6 week old situated. It's great for when he's fussy in the evening, I'm able to care for the older baby and he is happy and content in the boba X.

10/10 would recommend!!!

Real reviews from real parents.

Love it!

It has helped me be hands free with my two other children while the baby is all cozy in the wrap. It’s easy to. breastfeed in as well as let’s me do all the things while he secure while enjoying his naps.

Dara

Great for parents with multiple children

I love this baby carrier! The cute pattern is what lead me to buying this baby carrier, and I’m so glad I did! It’s easy to use and comfortable. I have 3 children under 3 years old and this has been a tremendous help since I can hold my newborn and have both hands free to care for my toddlers.

Amy

Awesome product!

I love my boba carrier! I did a lot of research and tried other brands but this one has been my favorite so far! Super comfortable and my little one loves it too! Nice simple design and easy to use! Couldn’t be more happy!

Jamie

Must have!

Absolutely love this! My son constantly wants to be held and this does the job without the arm workout! Naps, cuddles, and feedings. Highly recommend!

Carly

This is a game changer!

I ordered the Boba a few weeks ago for our first child, who is now 2 months old. I can’t stress enough how amazing it’s been! She loves being in it and feeling so close to us - she falls asleep quickly and will sleep soundly for hours. The first time we took her out in it we were able to take a 3 hour walk! (She would never tolerate that in the stroller.) It’s comfy for us as well!

Emily

Just perfect!

I love that my husband and I can both use it and switch back and forth easily. It's wonderful knowing she is cozy and safe and not having to bring the stroller. A big plus is that it’s allowed me to do housework while holding and soothing her. It’s well made and super adjustable. I would definitely recommend this!!!

Ree