[{"id":414260134106,"handle":"bf-2022","title":"BF 2022","updated_at":"2023-09-24T16:55:06+02:00","body_html":"","published_at":"2022-11-28T10:59:26+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":57098895453,"handle":"boba-products","title":"Boba Products","updated_at":"2023-09-24T16:55:06+02:00","body_html":"","published_at":"2018-07-24T22:26:58+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"starts_with","condition":"Boba"},{"column":"title","relation":"not_contains","condition":"beco"}],"published_scope":"web"},{"id":403426640090,"handle":"boba-serenity-wraps","updated_at":"2023-09-18T01:30:02+02:00","published_at":"2022-04-16T22:44:31+02:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Boba Serenity Wraps","body_html":"","image":{"created_at":"2022-04-17T02:45:42+02:00","alt":null,"width":382,"height":576,"src":"\/\/eu.boba.com\/cdn\/shop\/collections\/Screenshot_2022-04-15_at_22.23.32_07cd4094-25c7-4f80-8e4f-b52794b400e1.png?v=1650156342"}},{"id":450078221,"handle":"boba-baby-wraps","updated_at":"2023-09-24T16:55:06+02:00","published_at":"2017-09-22T17:27:10+02:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Boba Wrap","body_html":""},{"id":417025130714,"handle":"mothers-day-2023","title":"Mother's Day 2023","updated_at":"2023-09-24T16:55:06+02:00","body_html":"\u003cspan\u003eGift a lifelong bond this Mother's Day. Shop our Boba baby carriers and baby wraps!\u003c\/span\u003e","published_at":"2023-05-04T17:09:22+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"boba"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":450078477,"handle":"quick-order","title":"Quick Order","updated_at":"2023-09-24T16:55:06+02:00","body_html":"","published_at":"2017-09-22T17:27:10+02:00","sort_order":"alpha-asc","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":416985874650,"handle":"sale","title":"SALE","updated_at":"2023-09-23T18:40:03+02:00","body_html":"Shop our limited time offers on Boba baby carrier and baby wraps!","published_at":"2023-04-27T23:10:35+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":417791410394,"handle":"sale-1","title":"SALE","updated_at":"2023-09-23T18:40:03+02:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShop our \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003elimited time offers on \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBoba baby carrier and baby wraps! \u003c\/span\u003e","published_at":"2023-08-06T15:58:46+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":417018708186,"handle":"shop-all-boba-wraps","title":"Shop All Boba Wraps","updated_at":"2023-09-24T16:55:06+02:00","body_html":"","published_at":"2023-05-03T11:59:22+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Wrap"}],"published_scope":"web","image":{"created_at":"2023-06-29T12:21:35+02:00","alt":null,"width":3212,"height":3212,"src":"\/\/eu.boba.com\/cdn\/shop\/collections\/Boba_Wrap_1x1_-_Shop_All_Wraps_475da051-5f06-418b-acaf-a0cc35050d34.jpg?v=1688034095"}},{"id":398363033818,"handle":"shop-boba-best-sellers","updated_at":"2023-09-19T21:50:03+02:00","published_at":"2021-12-22T20:34:31+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Shop Boba Best Sellers","body_html":"\u003cspan data-mce-fragment=\"1\"\u003eShop Boba's best-selling baby carriers and wraps for babies and toddlers! Our safe, stylish products let you experience true \"freedom together\" with your little one. Enjoy adventures big and small!\u003c\/span\u003e\u003cbr\u003e"}]
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
You can create a bundle of your Boba favorites to cover all your needs throughout your babywearing journey and save 20% on each item!
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
Real reviews from real parents
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
Connection matters.
Did you know that the majority of their brain growth will happen by the time they're two?
