Easy to wrap, easy to wear!

The one way to tie, no-guess usability of our wrap is a favorite for all new parents!

And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!

Tips & Tricks

Soak up every moment with your little one all wrapped up in love.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.

Checklist for comfortable & ergonomic babywearing

A. baby’s face is close enough to kiss and in view at all times

B. baby’s nose is parallel to the ground or higher

C. baby’s spine, pelvis, and legs are well supported

D. baby’s spine forms a gentle “J” shaped curve

E. baby’s legs are in a spread-squat position & supported knee-to-knee

Real reviews from real parents

"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"

"I can finally get things done around the house, plus it soothes the baby almost instantly!"

Customer Reviews

Based on 41 reviews

My baby settles very quickly, I use it, when he does not wants to be in a stroller or to go on a for stroller unfitted terrain. It is made of a very soft material, so it is nice for me and my baby, but one has to attach it very strongly and sturdy, otherwise it does not hold the baby quite well.

So soft

The serenity wrap is very breathable and soft, which make it a very good option for the warm days. You feel your little one very comfortable and secure in there!

Milena Savoidakis

Very good wrap my baby loved it

Monica Lerda

Articolo come da descrizione ricevuto nei tempi previsti

Didn't receive item, poor customer service

Ordered and not delivered, said they'd send another one which also wasn't delivered and they stopped respindung to my queries. Worst customer service. Would not order from this site or brand.

Connection matters.

Did you know that the majority of their brain growth will happen by the time they're two?