Boba Classic 4GS Carrier The Mermaid and The Unicorn

Magical. Unique. Rich color palette. Beautifully illustrated and designed by Artist and Surface Designer Cecilia Mok. Read more about Cecilia and her design on our blog.

Some people are wrap people, others prefer buckle carriers. Some of you geek out on features and the rest just want a simple and safe place to carry your little ones. We're ALL different and that's why it's important for us to keep all of you in mind when we design our carriers. Meet our 4Gs Classic Carrier. Streamlined for simplicity, featuring our trustworthy minimalist design, new playful prints and an unbeatable price.

Note: This product no longer has footstraps


  • Weight capacity: 3-20kg
  • Includes: Infant insert & sleeping hood
  • 3 ergonomic carry positions: newborn, front-inward and back
  • Zippered waist belt pocket
  • Waist belt adjustment: 63cm - 147cm
  • Shoulder strap adjustment: 60cm - 102cm
  • Light and intuitive
  • Unique breastfeeding buckle
  • International Hip Dysplasia Institute - Certified Hip Healthy 
  • 100% cotton and machine washable

    Customer Reviews

    Based on 796 reviews
    Baby number 8, first time Boba user

    Ive used other wraps and carriers with my previous 7 children. I decided to splurge and buy a Boba because my sister loves hers.
    Ive only used it a couple times with my newborn but Ive not been over the moon impressed. It is user friendly as far as the buckles go. The straps are not easy to tighten bc the straps are so stiff. And the material of the carrier is very rough compared to other carriers ive used. I don't know if its just the particular color i chose (the grey) but its not a cozy carrier for a newborn.
    I think it will be better when my baby is bigger. Overall it does distribute the weight evenly and keeps the pressure off my back and keeps my hands free. I just think some minor things keep me from giving it 5 stars.


    Boba Classic 4GS Carrier Bear Cub

    Husband loves it

    My husband uses the carrier every day to take our 2 month old for a walk. He really likes it. The insert for baby under 15 pounds is a little awkward and we never use it. The bird print is beautiful but there is something about the material of straps that makes carrier feel a little cheap to be honest.

    Love the product, but got nailed with customs

    I love these carriers, I have one for myself and decided to buy one as a baby shower gift for a friend. I ordered from the Canadian website thinking it would ship from Canada however the product ships from the states so I got nailed with 42$ customs on top of my order. I was not happy about this. Had I known I would have ordered from another source. This should be clearly stated/visible on the Canadian website at the time of checkout.
    But the product itself is 👌🏻👌🏻 awesome!

    Hi Lindsey, So glad to hear you love your carrier! I'm sorry about the duties and taxes, in our 'support' section we do list the following: International Shipping - All international orders ship through the USPS Priority Shipping or UPS depending on your location. International shipping charges, plus all local governmental fees, duties, taxes, or tariffs are the responsibility of the purchaser and may be need to be paid to courier upon delivery. All items are shipped from the US but I can definitely suggest making that more visible. :) Please let us know if you have any questions, happy babywearing! Best, Melissa Boba Customer Support

    I love my boba, have been using it since my baby was a month old. Taking walks and getting in and out of the car is a breeze! Infant insert is the best, super cozy feeling with the baby snuggled up. I didnt know there is a breastfeeding buckle. I would just feed her while I was out and it is super discreet. 7 months later and we still love it!