Easy to wrap, easy to wear!

The one way to tie, no-guess usability of our wrap is a favorite for all new parents.

And once you have the wrap on, you can pop baby in and out. No re-tying needed!

Tips & Tricks

Soak up every moment with your little one all wrapped up in love.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.

Checklist for comfortable & ergonomic babywearing

A. baby’s face is close enough to kiss and in view at all times

B. baby’s nose is parallel to the ground or higher

C. baby’s spine, pelvis, and legs are well supported

D. baby’s spine forms a gentle “J” shaped curve

E. baby’s legs are in a spread-squat position & supported knee-to-knee

Real reviews from real parents

"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"

"I can finally get things done around the house, plus it soothes the baby almost instantly!"

Customer Reviews

Based on 126 reviews
great fit

You feel your baby very comfortable in the wrap and you are not afraid to let your hands free to do other things in parallel.

Николина Примова

Бърза доставка в срок. Прекрасно качество на материята, за съжаление прекалено дебел плат за периода, в който искам да го ползвам

Baby shower gift

Boba wrap was a gift for a friend, she's very happy with it. Shipping to Slovenia was very fast.

Baby shower gift

I got this for a friend and she loved it!

Nataša Stanonik

Boba Classic Wrap Grey

“We are designed to grow and be strengthened by every event, no matter how mundane or awesome. The flow of nature and seasons, people, apparent catastrophes, pleasantries—all are experiences of interaction to be enjoyed and opportunities for learning.”