Simple as ABC front & back carry


A. Snap on your waistband
B. Pop baby in
C. Snap your shoulder straps, buckle & enjoy the ride!

For all the know-how check out our educational page!

Features

1. Infant Insert

2. Purse/Bag Snap

3. Detachable Hood + Large Pocket

4. Breastfeeding Access Buckle

5. Small Zippered Pocket

Real reviews from real parents.

"I was looking for a carrier that was machine washable, easy to put on/ take off, something comfortable for my little one to take naps in and nursing friendly. This carrier fits all those needs and has been great! I’m so happy I bought this carrier."

"I've had this carrier since someone gifted it to me with my first in 2015. I used it with my first, with my second, and am now using it with #3. It's still in amazing condition. The craftsmanship is commendable. Such a simple design, lightweight, still with the comfort and even the convenience of a zipper pouch. Easily my go-to when I need to put a baby up. On the front or on my back, super simple and safe. Love this product!"

"Only place my little one will sleep during the day!"

Customer Reviews

Based on 132 reviews
91%
(120)
6%
(8)
1%
(1)
1%
(1)
2%
(2)
L
Lais Marcelino
Wrong item delivered

I ordered the Boba Classic specifically because I wanted the material to be soft and mostly cotton, instead I receveid a wrap from a different brand, Cuddlebug, which is made of regular cotton and 38% polyester, not stretchy at all and in a completely different color. I am beyond disappointed.

B
Brenda de Ruiter
The best wrap!

Tried and used several wraps, but this one is truly the best. With other, less stretchy wraps my back hurts after a while, but not with this one. Also easier to position your baby in an ergonomic way. Also fast delivery!

M
Mateja Obronek

Boba Classic Baby Wrap Gray

F
Frau Victoria Wagner

Boba Classic Baby Wrap Vintage Blue

T
Tina Devins
Excellent Customer Support & Product

I had an issue with the colour of my Boba wrap and the excellent customer service team did everything they could to ensure I was happy with the wrap.
Special thanks to Lisa and Jasmine on your customer support team.
Wrap is lovely & soft. I went with the Sangria colour as initially I didn’t like the Gray colour.
Sangria is a lovely vibrant colour and I am very happy with my purchase. Thank you Boba team!

No such thing as too much love.

Read all about secure attachment, the importance of touch and connection and the science behind it!