Easy to wrap, easy to wear!

The one way to tie, no-guess usability of our wrap is a favorite for all new parents.

And once you have the wrap on, you can pop baby in and out. No re-tying needed!

Tips & Tricks

Soak up every moment with your little one all wrapped up in love.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.

Checklist for comfortable & ergonomic babywearing

A. baby’s face is close enough to kiss and in view at all times

B. baby’s nose is parallel to the ground or higher

C. baby’s spine, pelvis, and legs are well supported

D. baby’s spine forms a gentle “J” shaped curve

E. baby’s legs are in a spread-squat position & supported knee-to-knee

Real reviews from real parents

"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"


"I can finally get things done around the house, plus it soothes the baby almost instantly!"

Customer Reviews

Based on 131 reviews
92%
(120)
6%
(8)
1%
(1)
1%
(1)
1%
(1)
B
Brenda de Ruiter
The best wrap!

Tried and used several wraps, but this one is truly the best. With other, less stretchy wraps my back hurts after a while, but not with this one. Also easier to position your baby in an ergonomic way. Also fast delivery!

M
Mateja Obronek

Boba Classic Baby Wrap Gray

F
Frau Victoria Wagner

Boba Classic Baby Wrap Vintage Blue

T
Tina Devins
Excellent Customer Support & Product

I had an issue with the colour of my Boba wrap and the excellent customer service team did everything they could to ensure I was happy with the wrap.
Special thanks to Lisa and Jasmine on your customer support team.
Wrap is lovely & soft. I went with the Sangria colour as initially I didn’t like the Gray colour.
Sangria is a lovely vibrant colour and I am very happy with my purchase. Thank you Boba team!

C
Charlotte d.D.
Love love love this wrap- must have!

Got mine as a gift and have been using it non stop. It is so comfortable to wear inside and the soft materials makes it possible to also snuggle on the couch. I combine mine with an Ergo baby carrier for when I need to walk longer with my baby especially now she weighs a lot more. Also bought one for a friend as a gift. Love all the colors but bought the grey one to combine it easily.

“We are designed to grow and be strengthened by every event, no matter how mundane or awesome. The flow of nature and seasons, people, apparent catastrophes, pleasantries—all are experiences of interaction to be enjoyed and opportunities for learning.”