Easy to wrap, easy to wear!

The one way to tie, no-guess usability of our wrap is a favorite for all new parents!

And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!

Tips & Tricks

Soak up every moment with your little one all wrapped up in love.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.

Checklist for comfortable & ergonomic babywearing

A. baby’s face is close enough to kiss and in view at all times

B. baby’s nose is parallel to the ground or higher

C. baby’s spine, pelvis, and legs are well supported

D. baby’s spine forms a gentle “J” shaped curve

E. baby’s legs are in a spread-squat position & supported knee-to-knee

Real reviews from real parents

"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"

"I can finally get things done around the house, plus it soothes the baby almost instantly!"

Customer Reviews

Based on 38 reviews
Monica Lerda

Articolo come da descrizione ricevuto nei tempi previsti

Didn't receive item, poor customer service

Ordered and not delivered, said they'd send another one which also wasn't delivered and they stopped respindung to my queries. Worst customer service. Would not order from this site or brand.

Adriána Patáková

beautiful, soft, elastic, ideal for my baby and perfect feeling of snuggling with him, thank you and sometimes I will try and buy your carriers

Lucy P.
We love it

Adorable design, great breathable fabric, we use it everyday for naps and snuggles :) the non-printed side reminds me a little of a soft towel so it will be great for summer too. And delivery was super fast, I will definitely order again!

Patricia O'Dwyer

Literally the only way my baby will settle & sleep is by going into the Boba Wrap after I breastfeed him. He loves being upright, snuggled into me and the Boba Wrap is so comfortable to wear also.

Connection matters.

Did you know that the majority of their brain growth will happen by the time they're two?