{"title":"NEW ARRIVALS","description":"","products":[{"product_id":"boba-classic-wrap-fox","title":"Boba Classic Baby Wrap Fox","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis timeless shade of brown will take you and your little one through the seasons seamlessly. From the blissful days of bare feet and sun-kissed skin to the cozy autumn hues, this wrap will be your forever favourite!\u003c\/span\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003eThis award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!\u003c\/p\u003e\n \u003cp class=\"p1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u003cbr\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003eDesigned to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003eAdjustability 10\/10\u003c\/i\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003eSoftness 9\/10\u003c\/i\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003eSupport 8\/10\u003c\/i\u003e\u003c\/p\u003e\n \u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":43907110994138,"sku":"BOB-WRP-WW-ZZ-59","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/BobaWrapFox_1.jpg?v=1740471760"},{"product_id":"boba-serenity-wrap-achillea","title":"Boba Serenity Baby Wrap Achillea","description":"\u003cp\u003eDelicate little flowers dance on a creamy backdrop, like a magical garden that wraps your little one in pure bliss.\u003c\/p\u003e\n \u003cp\u003eA soft and airy bamboo blend that will enfold your little one every day.\u003cbr\u003e\u003c\/p\u003e\n \u003cp\u003eThe Serenity wrap is our buttery soft and extra breathable bamboo blend version of the famous Boba Wrap!\u003cbr\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003eThis lightweight fabric with more bounce and stretch is a\u003cbr\u003eperfect choice for your fresh newborn!\u003c\/p\u003e\n \u003cp class=\"p1\"\u003ePerfect for bonding hands-free with the littlest of littles.\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003e\u003cbr\u003eAdjustability 10\/10\u003c\/i\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003eSoftness 10\/10\u003c\/i\u003e\u003c\/p\u003e\n \u003cp class=\"p1\"\u003e\u003ci\u003eSupport 7\/10\u003c\/i\u003e\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":44110044233946,"sku":"BOB-WRP-WW-ZZ-62","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/1_f641b39a-27aa-4eab-9cad-f92d7c4b7571.jpg?v=1696440574"},{"product_id":"boba-classic-wrap-dusty-pink","title":"Boba Classic Baby Wrap Dusty Pink","description":"\u003cmeta charset=\"utf-8\"\u003e\n  \u003cp data-mce-fragment=\"1\"\u003eWrap your little one in soothing comfort with a calming shade of pink that reminds baby of the tranquil time being carried in your belly.\u003cbr\u003e\u003c\/p\u003e\n  \u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003c\/em\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n  \u003cp data-mce-fragment=\"1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\n  \u003c\/p\u003e\n  \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability 10\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 9\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":44110044856538,"sku":"BOB-WRP-WW-ZZ-66","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/1_1.jpg?v=1740471756"},{"product_id":"boba-bliss-sea-mist","title":"Boba Bliss Baby Carrier Sea Mist","description":"\u003cmeta charset=\"utf-8\"\u003e\n  \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis soft, lagoon-colored shade brings some serenity and calm into the wild waters of parenthood!\u003c\/span\u003e\u003c\/p\u003e\n  \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e15 years and over 3 million babies worn later, we’re thrilled to introduce our first-ever patented hybrid baby carrier: Boba Bliss. Crafted to carry your little one from birth to 18 months (7-35 lbs) with ease, the Boba Bliss will keep your baby calm, content, and connected like no other:\u003c\/p\u003e\n  \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eOur patented technology brings together the best of both worlds — the ease of use and convenience of our\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\"\u003eBoba Baby Carriers\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand the soft containment of our\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\"\u003eBoba Wrap\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ein one. No tying required!\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":44222272536794,"sku":"BOB-BLI-WW-ZZ-04","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/2_23038e8a-278a-4e0b-ad17-a2870c2a27fc.jpg?v=1740471753"},{"product_id":"boba-bliss-bloom","title":"Boba Bliss Baby Carrier Bloom","description":"\u003cp\u003e \u003c\/p\u003e\n \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePale and pretty hue of rose, so you’ll bloom with gentleness and grace.\u003c\/span\u003e\u003c\/p\u003e\n \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e15 years and over 3 million babies worn later, we’re thrilled to introduce our first-ever patented hybrid baby carrier: Boba Bliss. Crafted to carry your little one from birth to 18 months (7-35 lbs) with ease, the Boba Bliss will keep your baby calm, content, and connected like no other:\u003cbr\u003e\u003c\/p\u003e\n \u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eOur patented technology brings together the best of both worlds — the ease of use and convenience of our\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\"\u003eBoba Baby Carriers\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand the soft containment of our\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\"\u003eBoba Wrap\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ein one. No tying required!\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":44222272667866,"sku":"BOB-BLI-WW-ZZ-05","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/1_fe427d82-30bf-4100-a6f0-804e25e22c94.jpg?v=1740471752"},{"product_id":"boba-serenity-wrap-charcoal","title":"Boba Serenity Baby Wrap Charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA timeless muted navy blue, with a sense of classic style and a signature Boba twist.\u003c\/span\u003e\u003c\/p\u003e\n  \u003cp data-pm-slice=\"1 1 []\"\u003eThe Serenity wrap is our buttery soft and extra breathable bamboo blend version of the famous Boba Wrap!\u003c\/p\u003e\n  \u003cp\u003eThis lightweight fabric with more bounce and stretch is a \n  perfect choice for your fresh newborn!\u003c\/p\u003e\n  \u003cp\u003ePerfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003c\/p\u003e\n  \u003cp\u003e\u003cem\u003e\u003cbr\u003eAdjustability 10\/10\u003c\/em\u003e\u003c\/p\u003e\n  \u003cp\u003e\u003cem\u003eSoftness 10\/10\u003c\/em\u003e\u003c\/p\u003e\n  \u003cp\u003e\u003cem\u003eSupport 7\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-EU","offers":[{"title":"Default Title","offer_id":44429867974874,"sku":"BOB-WRP-WW-ZZ-67","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/SerenityCharcoal_01.png?v=1740471734"},{"product_id":"boba-x-baby-carrier-bloom","title":"Boba X Baby Carrier Bloom","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAdjustability 10\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSoftness 8\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSupport 10\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-Inc","offers":[{"title":"Default Title","offer_id":44616197963994,"sku":"BOB-BOX-WW-ZZ-60","price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/BLOOM-01.jpg?v=1740471718"},{"product_id":"boba-classic-baby-wrap-sand-leopard","title":"Boba Classic Baby Wrap Sand Leopard","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":855309},\"15\":\"Söhne, ui-sans-serif, system-ui, -apple-system, \\\"Segoe UI\\\", Roboto, Ubuntu, Cantarell, \\\"Noto Sans\\\", sans-serif, \\\"Helvetica Neue\\\", Arial, \\\"Apple Color Emoji\\\", \\\"Segoe UI Emoji\\\", \\\"Segoe UI Symbol\\\", \\\"Noto Color Emoji\\\"\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"A sophisticated light earth-colored leopard print for an touch of untamed flair. Spice up your everyday outfit with a little jungle chic. \"}' data-sheets-root=\"1\" data-mce-fragment=\"1\"\u003eA sophisticated light earth-colored leopard print for a touch of untamed flair. Spice up your everyday outfit with a little jungle chic.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability 10\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 9\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-Inc","offers":[{"title":"Default Title","offer_id":44835363422426,"sku":"BOB-WRP-WW-ZZ-72","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2385\/1645\/files\/2_09730ed7-18e1-42de-9a54-e5a14bb4cbf5.jpg?v=1712329683"}],"url":"https:\/\/eu.boba.com\/collections\/new-arrivals\/print.oembed","provider":"Boba EU","version":"1.0","type":"link"}